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I'm Jorge Castillo

User Experience, Architect

  • Age 43
  • Address Coconut Creek, Florida USA
  • E-mail jorge@uiguerilla.com
  • Phone +1 954 439 0140

Download Resume

Hello! I’m Jorge Castillo. User Experience Architect with 10+ years experience creating usable and delightful online experiences. I have an unique skill set of design strategy, user research, information architecture and content strategy, user interface design, and usability testing. I use my extensive experience in brand and product management to lead clients and project teams from ambiguity to clarity by setting direction that combines user, business, and development goals. My skillset brought me to some amazing Fortune 500 companies where I focused in bringing digital strategies and marketing programs to life. Am experienced using data analysis and team leadership skills to make informed decisions and direction and create a path and vision for teams to execute.

I hold a Masters degree in Fine Arts with a mention on Computer Graphics and also another degree on Information Technology.

Professional Skills

User Experience & User Interface 99%
HTML & CSS 95%
JavaScript 75%
jQuery 90%
NodeJS 60%
Photoshop 97%
Fireworks 95%
E-Commerce 85%
Usability and Accesibility 85%
Wireframing 90%

Work Experience



Architect, Lead User Experience

Analyze UX problems and create design solutions that meet measurable business requirements
and goals. Incorporate market analysis, customer feedback, technical constraints, and usability
findings into design. Quickly and iteratively create interaction flows, wireframes, and visual
design mockups throughout the design process to illustrate proposed changes. Develop and
maintain detailed information architecture and design specifications such as user journeys,
emotional maps, storyboards and wireframe interactions.

2014 - 2016

IBM / Global Services

Consultant, Lead eCommerce User Experience

Coordinate and lead UI developers on daily tasks including offshore designers. Provide rapid
prototypes POCS for clients within IBM’s latest Commerce platform. Tailor each installation to the
client’s needs by extending the platform when needed through conceptual art, wireframes,
animations, mocks, and live interactions. Work closely with Java developers, business owner,
Business Analysts and designers to determine feasibility of requirements.

2014 - 2014


Senior User Interface / Information Architect

Build, lead and provide technical guidance to the UI development team. Delegate technical
implementation to senior UI developers. Provide performance feedback to all team members and
assign performance ratings. Conduct 1-on-1 meetings as necessary to assess individual needs and
provide career guidance. Define and/or review all department policies, departmental
organization structure, roles and responsibilities. Implement a staffing plan that will support the
needs of the team/department.

2012 - 2014

CrossCountry Home Services

UX Architect

Provide expertise on client side technologies for revamping of Call Center software to become
browser Web App, for nationally known insurance company. Lead designers and junior developers
with customer experience (UX) and UI for all levels of Call Center app. Utilize cutting edge
Javascript frameworks to speed up experience and reduce DOM manipulation. Extensive
experience with JS frameworks, such as jQuery and AngularJS.

2010 - 2012

Office Depot

Senior UI/UX Developer

Responsible for delivery of high-volume, multi-national eCommerce sites.

Collaborate in a team that drives innovation and introduces new/advanced technologies to e-commerce sites globally through semantic code.

Use client-side technologies such as jQuery and DWR libraries to create engaging UI interaction thus facilitating the user experience.

Highly proficient in cross-browser development.

Expert level of Cascading Style Sheets including CSS3.

Deep knowledge and understanding of Mobile Web development.

Experienced with IBM Websphere, Apache, TomCat and IIS servers.

Experience using Eclipse and IBM RAD IDEs.

2009 - 2010


Senior UI/UX Developer (PHP)

Responsible for user experience and interaction for getdashboard.com and leadlogsys.com web app.

Drive designs from idea to implementation through RAD.

Communicate designs through mockups and interactive prototypes.

Collaborate with other designers, usability analysts and researchers to inform and validate your designs.

Evangelize new interface guidelines and design patterns.

Thrive in a highly collaborative, fast-paced, agile environment.

PHP (CodeIgniter) Development through deep emphasis on MVC.

2007 - 2009

Citrix / Web Services

Senior UI Front-End Developer

Responsible for all usability, accessibility and UX aspects of the Citrix support sites.

Designing of all prototypes; including but not limited to: visual interfaces, navigation & behavior patterns.

Responsible for cross-browser support. Implementation of all HTML, CSS and JavaScript including all table-less pages utilizing only CSS.

Experience using JavaScript libraries (jQuery) and AJAX. Implementation and maintenance of some server-side strategies utilizing Freemarker and Velocity.

Experienced with developing using Sun’s Eclipse IDE.

Responsible for entering and tracking of front-end defects using Jira and SVN.

2008 - 2009

Art Institute Online

Adjunct Instructor

Deliver theory and practical knowledge of various design packages such as Adobe Photoshop, Dreamweaver, Flash, & Illustrator and also 3D applications such as Maya and/or 3D Studio Max.


2005 - 2007

MS. Fine Arts, Mention in Computer Animation

Florida Atlantic University

2001 - 2003

Bachelor Information Technology

University of Phoenix

1995 - 1997

Associate Computer Graphics & Animation

Art Institute of Fort Lauderdale

2000 - 2000

Microsoft Certified System Engineer (MCSE) Windows 2000

Florida Atlantic University Continuing Education


  • Jorge is a dedicated, productive employee with a great disposition. He excelled at his position while managing a diverse work load. His ability to adapt his skill set to our evolving needs was an asset to our team.

    John Jimenez Sr Director, Web Services, Citrix.com
  • It’s been an absolute pleasure working under Jorge as a Graphic Designer. I learnt a lot from him through the five years we’ve worked together, personally and professionally. He is a dedicated, self motivated individual who’s always found ways to enhance the company, and achieved goals. I highly recommend Jorge, as he would be a great asset to any business.

    Davis Downes Professional Graphic Designer

Contact Us

Feel free to contact me