Hello
I'm Jorge Castillo
User Experience, Director
- Age 43
- Address Coconut Creek, Florida USA
- E-mail jorge@uiguerilla.com
- Phone +1 954 281 90 12
Hello! I’m Jorge Castillo. User Experience Director with 10+ years experience creating usable and delightful online experiences. I have an unique skill set of design strategy, user research, information architecture and content strategy, user interface design, and usability testing. I use my extensive experience in brand and product management to lead clients and project teams from ambiguity to clarity by setting direction that combines user, business, and development goals. My skillset brought me to some amazing Fortune 500 companies where I focused in bringing digital strategies and marketing programs to life. Am experienced using data analysis and team leadership skills to make informed decisions and direction and create a path and vision for teams to execute.
I hold a Masters degree in Fine Arts with a mention on Computer Graphics and also another degree on Information Technology.
Professional Skills
Portfolio
Work Experience
2016-Present
Perficient
Director, User Experience
Analyze UX problems and create design solutions that meet measurable business requirements
and goals. Incorporate market analysis, customer feedback, technical constraints, and usability
findings into design. Quickly and iteratively create interaction flows, wireframes, and visual
design mockups throughout the design process to illustrate proposed changes. Develop and
maintain detailed information architecture and design specifications such as user journeys,
emotional maps, storyboards and wireframe interactions.
2014 - 2016
IBM / Global Services
Creative Director
Coordinate and lead UI developers on daily tasks including offshore designers. Provide rapid
prototypes POCS for clients within IBM’s latest Commerce platform. Tailor each installation to the
client’s needs by extending the platform when needed through conceptual art, wireframes,
animations, mocks, and live interactions. Work closely with Java developers, business owner,
Business Analysts and designers to determine feasibility of requirements.
2014 - 2014
Playwire
Senior User Interface / Information Architect
Build, lead and provide technical guidance to the UI development team. Delegate technical
implementation to senior UI developers. Provide performance feedback to all team members and
assign performance ratings. Conduct 1-on-1 meetings as necessary to assess individual needs and
provide career guidance. Define and/or review all department policies, departmental
organization structure, roles and responsibilities. Implement a staffing plan that will support the
needs of the team/department.
2012 - 2014
CrossCountry Home Services
UX Architect
Provide expertise on client side technologies for revamping of Call Center software to become
browser Web App, for nationally known insurance company. Lead designers and junior developers
with customer experience (UX) and UI for all levels of Call Center app. Utilize cutting edge
Javascript frameworks to speed up experience and reduce DOM manipulation. Extensive
experience with JS frameworks, such as jQuery and AngularJS.
2010 - 2012
Office Depot
Senior UI/UX Developer
Responsible for delivery of high-volume, multi-national eCommerce sites.
Collaborate in a team that drives innovation and introduces new/advanced technologies to e-commerce sites globally through semantic code.
Use client-side technologies such as jQuery and DWR libraries to create engaging UI interaction thus facilitating the user experience.
Highly proficient in cross-browser development.
Expert level of Cascading Style Sheets including CSS3.
Deep knowledge and understanding of Mobile Web development.
Experienced with IBM Websphere, Apache, TomCat and IIS servers.
Experience using Eclipse and IBM RAD IDEs.
2009 - 2010
getDashboard.com
Senior UI/UX Developer (PHP)
Responsible for user experience and interaction for getdashboard.com and leadlogsys.com web app.
Drive designs from idea to implementation through RAD.
Communicate designs through mockups and interactive prototypes.
Collaborate with other designers, usability analysts and researchers to inform and validate your designs.
Evangelize new interface guidelines and design patterns.
Thrive in a highly collaborative, fast-paced, agile environment.
PHP (CodeIgniter) Development through deep emphasis on MVC.
2007 - 2009
Citrix / Web Services
Senior UI Front-End Developer
Responsible for all usability, accessibility and UX aspects of the Citrix support sites.
Designing of all prototypes; including but not limited to: visual interfaces, navigation & behavior patterns.
Responsible for cross-browser support. Implementation of all HTML, CSS and JavaScript including all table-less pages utilizing only CSS.
Experience using JavaScript libraries (jQuery) and AJAX. Implementation and maintenance of some server-side strategies utilizing Freemarker and Velocity.
Experienced with developing using Sun’s Eclipse IDE.
Responsible for entering and tracking of front-end defects using Jira and SVN.
2008 - 2009
Art Institute Online
Adjunct Instructor
Deliver theory and practical knowledge of various design packages such as Adobe Photoshop, Dreamweaver, Flash, & Illustrator and also 3D applications such as Maya and/or 3D Studio Max.
Education
1995 - 1997
Associate Computer Graphics & Animation
Art Institute of Fort Lauderdale
2000 - 2000
Microsoft Certified System Engineer (MCSE) Windows 2000
Florida Atlantic University Continuing Education
My Clients
References
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Jorge is a dedicated, productive employee with a great disposition. He excelled at his position while managing a diverse work load. His ability to adapt his skill set to our evolving needs was an asset to our team.
John Jimenez Sr Director, Web Services, Citrix.com -
It’s been an absolute pleasure working under Jorge as a Graphic Designer. I learnt a lot from him through the five years we’ve worked together, personally and professionally. He is a dedicated, self motivated individual who’s always found ways to enhance the company, and achieved goals. I highly recommend Jorge, as he would be a great asset to any business.
Davis Downes Professional Graphic Designer
Contact Us
Feel free to contact me
- E-mail jorge@uiguerilla.com
- Phone +1 954 281 90 12
- Address Coconut Creek, Florida USA